How Derek Morin Jacked Up the Value of His Business
For an example of a founder obsessed with finding every dollar of profit available, let’s look at Derek Morin. Morin founded Tabarnapp to create after-market sales applications for Shopify website owners.
The business was a success, but when his partner, who handled finance, left the company, Morin was forced to look closely at his profit & loss (P&L) statement. Morin saw potential improvements, so he made notes in the margin next to each line item he wanted to change.
To save time, he started using a single letter beside each entry to represent the action he wanted to take:
P stood for “Plus,” something profitable, and he wanted more.
U stood for “Unnecessary,” an expense he could eliminate.
R stood for “Replaceable,” a cost that could be replaced with a better or cheaper option.
E stood for “Equal” and was used for items that should be left untouched.
Morin realized his shorthand notes could be organized into a memorable acronym he referred to as “PURE.”
Morin treated the PURE method like a game. Every month he scrutinized his P&L with the same four-letter system. Morin engaged his team to act on each item that needed improvement. He became obsessed with squeezing out a few more dollars of profit every month.
His game worked. In 2020 Morin had bought out his business partner in a deal that valued the company at around $400,000. Two years later, after applying the PURE methodology of improving profitability, Morin sold Tabarnapp in an agreement that implied a roughly tenfold increase in the value of his business.
The Downside of Using Your Company’s Bank Account as a Slush Fund
There’s a downside to treating your company like your piggy bank. Co-mingling personal and business expenses while letting other costs go unchecked may help you reduce taxes in the short term but could end up costing you more in lost value when you decide to sell your business. Instead, keep your P&L “PURE” to jack up the value of your business.